SNAP COFFEE has been operating for over ten years as licensed exporters of Ethiopian coffee, but recent changes in the Ethiopian Coffee Exchange (ECX) presented a unique opportunity to enter the specialty market. Previously, standard licensed exporters had to trade coffee through the ECX. Only Unions or producers with over 30 hectares of land could sell outside of the ECX, and only if they had an established buyer. Until 2018, coffees traded through the ECX were stripped of their data, vital information such as farm, region, variety and even water content was lost in the process of combining and dividing lots
While SNAP were one of the few companies who seized the opportunity presented by these changes in the ECX, their entrepreneurial spirit is not what attracted us to this company, rather it is their commitment to specialty coffee. Negusse is an experienced and successful entrepreneur with a passion for coffee, but limited experience in specialty. So, Negusse surrounded himself with the right people, coffee professionals like Abenezer, who understands the value of coffee through long and dedicated experience.
Then there is their commitment to sustainability. SNAP COFFEE invests heavily in education for their outgrowing farmers (those who sell their cherries to SNAP washing stations) through training in processing and cleaning methods. They also invest in waste recycling systems and aim to have the majority of their coffees certified organic by 2021.